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How much does sponsorship cost you? I am not talking about sbothe times you sponsor your son, daughter or neighbours children to walk a mile or have a sponsored silence. I am talking about a serious amount of money, not pennies. Think again, how much does sponsorship cost you?

Think about your favourite sports stars and the big houses they live in and the expensive cars they drive. Think of the major sports leagues and competitions that have famous brands associated with them. What about the promotions and free giveaways, running alongside the major tournaments. Well, who do you think pays for them? The major companies fund these deals from their marketing budgets but, where does this money come from?

Take Gilbert for example. They are the biggest brand within the world of rugby. They have deals, with most of the top rugby playing nations, to supply them quality rugby balls and equipment. These sponsorship rights vary greatly in value, depending on the exposure within each country. The deal with the RFU is reportedly worth around £500,000 per year, compared that to the deal by Webb Ellis with the WRFU, which is ten times smaller.

What about golf? How much money does Nike spend on player sponsorship deals? When you look at how many players they sponsor, the sums involved are quite staggering. Tiger Woods, back in 2001 reportedly signed a five-year deal worth in excess of $100 million. $100 MILLION and that is just one contract for one player. When you add the money spent on sbobetother players within golf and then add that to the players sponsored in football, cricket, basketball, etc........ I think you get to realize how much this could be costing you and me.